One of the most powerful features of the Autron AI Agent is its ability to surface keyword and search query data for your products. This is the same data that would normally require digging through Amazon Brand Analytics spreadsheets — but you can access it in seconds through a simple question.
What is search query performance?
Amazon tracks how shoppers find and buy products through search. Search Query Performance (SQP) data shows you:
Which search terms shoppers used before purchasing your product
How often your product appeared in search results for each term
How many clicks and purchases each search term generated
This data is invaluable for understanding what drives your sales and where there might be untapped opportunities.
What are keyword opportunities?
The agent doesn't just show you raw search data — it also identifies keyword opportunities by comparing the search terms driving purchases against your actual listing content.
If shoppers are buying your product after searching for a term that isn't in your title, bullet points, or description, that's a gap. Filling these gaps can improve your organic ranking and reduce your reliance on paid advertising.
How to use it
Just ask the agent about keyword opportunities or search queries for a specific product:
"Show me keyword opportunities for my garlic press"
"What search terms are driving sales for B07ABC1234?"
"Which keywords am I missing in my listing for my knee sleeves?"
The agent will return a breakdown showing search terms alongside metrics like purchase count, so you can see exactly which terms matter most.
Tip: You can ask about this data using natural language — "keyword opportunities", "search queries", "what are people searching for" all work.
What to do with the results
Once you have your keyword opportunities, here are some next steps:
Update your listing
If high-converting search terms are missing from your title, bullets, or description, consider adding them. Better keyword coverage can improve organic visibility.
Refine your ad targeting
Search terms that drive purchases are strong candidates for keyword targeting in your Sponsored Products campaigns.
Identify new product ideas
Unexpected search terms can reveal how customers actually think about your product — and sometimes point to opportunities for variations or bundles.
Example prompts
What you want | What to ask |
Top search terms | "What search terms drive the most sales for my garlic press?" |
Listing gaps | "Which keywords am I missing in my listing?" |
Full SQP data | "Show me search query performance for B07ABC1234" |
Compare products | "Which of my products has the best keyword coverage?" |
Note: Search query performance data is sourced from Amazon Brand Analytics and is available for products where you are the brand owner.