Certified Amazon Selling Partner
Autron, as a certified Amazon Selling Partner, has programmatic access to a wealth of seller data, from orders and inventory to comprehensive reporting. This access is leveraged to streamline operations and propel seller growth.
Four Key Uses of Seller Central Data by Autron:
Total Sales and Rank Analysis:
Autron integrates both organic and advertising sales data to form a complete picture of a business's sales performance. Together with rank, this holistic view not only measures the impact Autron is having on your business but also feeds into the dashboard analytics, providing transparent and actionable insights. Moreover, this data allows Autron to fine-tune TACOS (Total Advertising Cost of Sales), a distinct feature of its service.
Product and Listing Insights:
Detailed product and listing information is pivotal for Autron to comprehend your offerings linguistically and visually, ensuring your ads are as relevant and compelling as possible. It also helps categorize your products accurately for targeted advertising strategies.
Inventory Visability:
Understanding inventory levels enables Autron to adjust its advertising approach in real-time. This dynamic strategy means there's no need for manual toggling of goals related to stock levels – Autron adapts its tactics based on current inventory data to avoid over-promotion of out-of-stock items.
Fulfillment and Sales Fees:
Fulfillment details and associated sales fees are integral to gauging a product's unit economics. Autron utilizes this data to optimize for profitability, taking into account the costs involved in selling and delivering your products.
By integrating these data points, Autron ensures that each advertising dollar is spent efficiently, aligning campaign strategies with the seller's overarching business goals. This data-driven approach allows Amazon sellers to stay competitive and focused on growth in the ever-evolving e-commerce landscape.