Autron's Ad Targeting feature lets you suggest keywords, competitor products, and category targets to guide the AI. This is especially useful for new product launches where Autron doesn't yet have much data to work with.
Access Ad Targeting
Navigate to the Products page on your Autron dashboard. Select the product you want to advertise and click on the Ad Targeting button. This opens a section where you can add your targets.
Add Targets
Select Keyword from the Type dropdown. Start with less than ten core keywords that are closely related to your product — for example, "yoga mat with carrier strap" or "fitness mat".
Choose Match Type
Prioritize Exact match to ensure your product appears for specific searches. You may also include a few Broad match terms to cover variations, but avoid using Broad or Phrase match for one-word keywords.
Add Competitor Products and Categories
You can also target competitor products and categories from the Type dropdown:
Competitor products — Enter a list of ASINs. This lets the AI benchmark and strategically position your product against them.
Categories — Input the Amazon node ID (e.g., "Yoga Mat" = US node 3422301). Category targets are broad, so they work best when your product is organically ranked in the top 100 of that category.
Exclude Irrelevant Targets
You can also add negative targets to tell Autron what to exclude. Change the Direction dropdown from Positive to Negative.
Negative keywords prevent your ads from showing for those search terms. Autron applies them across all campaigns for that product.
Negative product targets prevent your ads from appearing on specific competitor product pages.
Negative direction is available for keywords and products only — not categories.
Match type restrictions for negatives:
Exact negative — blocks only that exact search term.
Phrase negative — blocks any search containing that phrase.
Broad match is not supported for negative keywords.
Examples:
You sell a premium yoga mat but keep getting clicks from "cheap yoga mat" — add it as a negative exact keyword.
A competitor ASIN is consistently converting poorly — add it as a negative product target.
Save Your Targets
Once you've added your keywords, competitor products, and categories, click Save Targets to apply them.
What Happens Next?
Autron will analyze your suggestions and incorporate them into its strategy where appropriate. It won't necessarily act on every target immediately — it needs to balance testing new keywords against the risk involved, and it may already be advertising some of these targets in other campaigns.
Tips:
Less is more — Start with fewer than ten core keywords so the AI can focus and learn faster.
Exact match first — Use Exact match to target customers searching precisely for what you offer. Use Broad sparingly.
No misspellings needed — Autron handles common misspellings and plurals automatically.
Best for new products — If you already have strong sales volume and advertising data, seeding keywords may not be necessary. It's most useful for new launches where visibility is crucial.
Use negatives sparingly — Only add them when you have clear evidence a term is irrelevant. Over-negating can restrict Autron's ability to discover profitable traffic.