This feature allows you to suggest keywords, competitor products, and category targets to Autron's AI to optimize your ads and increase product visibility. Follow these simple steps to get started:
Access Ad Targeting
Navigate to the Products page on your Autron dashboard. Select the product you want to advertise and click on the 'Ad Targeting' button. This opens a new section where you can add your targets.
Add Targets
Begin with selecting 'Keyword' from the 'Type' dropdown menu. It's advisable to start with less than ten core keywords that are closely related to your product. These keywords should be specific and relevant to the product you are advertising, such as “yoga mat with carrier strap” or “fitness mat”.
Choose Match Type
While adding keywords, prioritize using 'Exact' match to ensure your product appears for specific searches. You may also include a few 'Broad' match terms to cover variations, but avoid using 'Broad' or 'Phrase' match for one-word keywords.
Add Competitor Products and Categories
Optionally, you can enhance your targeting strategy by including competitor products and categories. To do this, select the corresponding options from the 'Type' dropdown menu. Adding competitor products involves entering a list of ASINs, which allows the AI to benchmark and strategically position your product in the market.
When targeting by category, input the node ID—for instance, 'Yoga Mat' corresponds to the US node ID of 3422301. Keep in mind that category targets are inherently broad; thus, they are typically recommended only if your product’s category name is a precise descriptor of your product. Additionally, this approach is most effective if your product is organically ranked within the top 100 in its category. This focus ensures your ad targeting is as sharp and effective as possible.
Save Your Targets
Once you have added your desired keywords, competitor products, and categories, click 'Save Targets' to apply these to your advertising strategy.
What next?
Autron will analyze your suggested product targets and, where appropriate, launch campaigns that incorporate these suggestions. Note that it is not guaranteed that Autron will immediately act on these advertising targets, as it needs to integrate them into its own strategy and balance the inherent risk associated with testing new keywords. Additionally, it may already be advertising these targets in other campaigns.
💡 Tips:
Less is More: Start with a concise list of core keywords, preferably less than ten. This helps Autron's AI focus and learn faster without being overwhelmed by data.
Exact Match Focus: Use 'Exact' match predominantly to target customers who are searching precisely for what you offer. Reserve 'Broad' match for keyword variations but use sparingly.
No Need for Misspellings: Autron's AI is smart enough to understand common misspellings and plurals, so you don’t need to include them.
New Product Launches: If you already have substantial advertising data and sales volume, the seeding of keywords might not be necessary. It's more beneficial for new products where immediate visibility is crucial.
In summary, Autron's Product Ad Targeting feature is a straightforward way to guide the AI in promoting your products. By inputting well-chosen keywords, competitor ASINs, and category nodes, you help the system to better understand and target your advertising efforts. Keep your approach focused and data-driven; Autron's AI will handle the rest, integrating your inputs into a broader, intelligent advertising strategy.