Autron's Product Cost feature enables sellers to input and track the costs associated with each product. This is essential for maintaining an accurate measure of profitability and for making informed pricing decisions. Here's how to use this feature:
Access Unit Costs
Begin by navigating to the Products page within your Autron dashboard. Choose the product for which you wish to set costs and click on the 'Set Costs' button. This will take you to a section dedicated to managing your cost inputs.
Inputting Costs
You’ll see fields to enter various costs such as the 'Cost of Goods' (the amount you pay to produce or purchase the product), 'Inbound Shipping Cost' (the cost of getting the product to your warehouse or store), and any 'Miscellaneous Cost' (any other costs like packaging or handling).
Set Effective Date
Make sure to set the 'Effective From' date. This feature ensures that you can keep a historical record of your costs over time and understand how cost changes impact your profitability.
Review and Save Costs
After entering all relevant cost data, the system will display the 'Total Cost' for the product, combining all individual cost factors. Review this to ensure accuracy, then click 'Save Costs' to finalize the information.
ℹ️ Note: It is not necessary to include FBA fees or Amazon seller fees/commission in these costs, as Autron already has access to that data. The costs entered should encompass all other expenses outside of Amazon that contribute to the unit economics of each product.
What Next?
Once saved, Autron uses these cost inputs to help you understand your margins and to make better-informed decisions about pricing and advertising spend. The costs are particularly important if your Goals use a Maximize Profit objective.
💡 Tips:
Regular Updates: It's important to update your costs periodically to account for any changes in pricing, shipping rates, or other expenditures. Use the 'Effective From' date to monitor cost fluctuations over time, assisting in the anticipation of future trends and enabling proactive adjustments.
Profit Visibility: Entering your product costs enhances the value of Profitability Insights by granting complete visibility into the unit economics of each product.
By effectively using the Product Cost feature, you can keep your business data-driven with a clear understanding of your product economics, contributing to more strategic and profitable decisions.