The Autron Dashboard provides a detailed overview of your advertising performance, showcasing key metrics and trends that are vital to your Amazon advertising strategy.
Dashboard Overview
Metric Tiles: The dashboard features four dynamic metric tiles. These tiles provide a snapshot of your current metrics, dynamically updated according to the date range and other filters you apply. Each metric also shows a percentage change, indicating performance relative to the previous period, offering immediate insight into your advertising directional trends.
Time Histories Graphs: Below the metric tiles, you can view historical data trends. The graphs allow you to plot up to four metrics simultaneously, offering a comparative view of how different aspects of your campaigns interact and evolve over time.
ℹ️ Note: To understand trends, the dashboard shows a 30-day rolling average by default. Use the Filter to switch to a 7-day average or daily view by choosing Chart Interval.
Metric Details
The dashboard allows you to plot various metrics, each with its own significance:
Impressions: The number of times ads were displayed.
Clicks: The number of times your ads were clicked.
Attributed Sales: The total value of products sold to customers attributed to your ads.
Conversions: The total number of orders made by shoppers attributed to your ads. If an order contains multiple products this will only count as a single conversion.
Spend: Reflects the total expenditure on ads.
Advertising Cost of Sale (ACoS): The percent of attributed sales spent on advertising (Spend/Attributed Sales).
Conversion Rate (CR): The percent of clicks that lead to a conversion (Conversions/Clicks).
Average Order Value (AOV): The average total of customer orders over a defined period of time.
Click-Through Rate (CTR): The ratio of clicks to impressions.
Cost Per Click (CPC): The average amount you paid for a click on an ad.
Total Sales: The total value of products sold to customers from both ads and organic channels.
Total Units: The total product units sold to customers from both ads and organic channels.
Blended ACoS or Total Advertising Cost of Sale (TACoS): The percent of total sales spent on advertising (Spend/Total Sales).
Attributed: The percent of total sales that were attributed to your ads (Attributed Sales/Total Sales).
Organic Sales: The total value of products sold to customers, excluding those attributed to your ads (Total Sales - Attributed Sales).
Return on Advertising Spend (ROAS): The ratio of attributed sales to advertising spend (Attributed Sales/Spend).
Blended ROAS or Total Return on Advertising Spend (TROAS): The ratio of total sales to advertising spend (Total Sales/Spend).
Filters and Controls
Date Filter: Customize the time frame for all displayed data, enabling you to focus on specific periods of interest, such as seasonal campaigns or sales events.
Chart Interval Filter: Adjust the granularity of data aggregation to daily, 7-day rolling average, or 30-day rolling average. This helps you understand both immediate and long-term trends.
Manager Filter: Isolate the performance data of campaigns managed by Autron to directly compare it against campaigns managed outside the platform.
Campaign Type Filter: Drill down into specific types of campaigns like Sponsored Products, Sponsored Brands, and Sponsored Display, allowing you to allocate resources effectively based on performance.
Reporting Latencies and Attribution
It's important to note that due to Amazon's reporting latencies, the data shown on the dashboard may reflect a delay of a day or two. Additionally, with Amazon's up-to 14-day attribution window, sales attributed to your ads can be from clicks/impressions that occurred up to two weeks prior. This means that dashboard metrics can fluctuate as new attributed sales are accounted for within this period.
❗Warning: Amazon's attribution window may cause dashboard metrics to fluctuate, accounting for clicks/impressions from up to two weeks prior.
Understanding these dashboard elements is crucial for monitoring and adjusting your advertising strategies. With Autron’s comprehensive data visualization, you can make informed decisions to refine and optimize your Amazon advertising campaigns for maximum return on investment.