Autron streamlines the integration of your brand and video creatives for Sponsored Brands and Sponsored Display campaigns. Let's walk through how to manage these effectively.
Brand Creatives
Assigning a logo to each of your registered brands on Amazon is a vital step since a logo is mandatory for certain advertising placements, particularly Sponsored Brand ads.
Steps for Brand Creatives:
Autron automatically retrieves existing logo creatives from Amazon, which often eliminates the need for new uploads if your logos are up-to-date on Amazon.
Should you need to upload a new logo asset, please ensure it meets the following specifications:
Minimum dimensions of 400 x 400 pixels.
File size under 1MB.
Accepted formats: PNG, JPEG, or GIF.
The logo must fill the image or have a white or transparent background.
To select or change your default logo used for advertising within Autron, click on the corresponding logo image.
Video Creatives
Video creatives are used to enhance Sponsored Brands and Sponsored Display campaigns, providing a dynamic way to showcase your products.
Steps for Video Creatives:
Click 'Add Video'.
Choose the associated brand.
Select product ASINs to be associated with the video.
Upload the video, adhering to Amazon's technical video requirements.
Recommended dimensions of 1920 x 1080 px (16:9).
Frame rate of at least 15 FPS.
Audio of 128 kbps / 44 kHz.
Recommended bit rate of 2 MBps.
Preferred codecs: Video in H.264, MPEG-2, or MPEG-4; Audio in MP3 or AAC.
File size under 500 MB.
Video duration up to 44 seconds (15 seconds or less highly recommended) for Desktop & Mobile
No letterboxing; videos should not have black bars on any side.
After you upload a video, it enters Amazon's review process to ensure it meets their advertising standards. The status of this review will be visible under the 'Amazon Approved' column in Autron. It typically takes up to a day for Amazon to review and approve a video. Once it's marked "APPROVED," Autron is set to start launching video campaigns utilizing that creative.
Editing and Archiving Videos:
Change associated products for a video by clicking 'Edit' in the 'Actions' column. This allows you to update campaign targets based on strategy shifts or stock changes.
Remove videos from active use by selecting 'Archive'. This clears the way for new content without deleting historical creatives. Upload new videos as needed for fresh campaigns.
💡 Tips:
Associate only the top two ASINs with each video to ensure your best-performing products are advertised and have a fallback option if the top seller goes out of stock.
Videos autoplay, so make the first 2 seconds count! A duration of 15 seconds or less is highly recommended. Follow Amazon's video approval tips for best practices.
By leveraging Autron for your creative management, you ensure that your advertising efforts are as impactful and aligned with Amazon's best practices. The platform's user-friendly interface allows for seamless updates and management, providing you with the tools to keep your ads fresh and engaging.