Creating a global goal in Autron is a crucial step in launching the platform for the first time. This goal sets the foundation for how Autron will manage your ASINs and optimize your campaigns. Here's a step-by-step guide to establishing your Global Goal within Autron:
Understanding the Options
Objective: This dropdown menu allows you to select the main aim of your advertising, such as Maximizing Sales or other objectives.
Strategy: Choose your desired approach for Autron to achieve your objective, including your primary expenditure constraint, like a target Advertising Cost of Sales (ACoS).
Target ACoS %: Enter the ACoS percentage you aim to maintain across your advertising account.
Turbo Mode: Consider enabling Turbo Mode if you're launching a new product.
Quick Setup
For a quick start, click on "Apply recommended settings." This will configure your global goal with settings that are generally effective across a range of advertising. To activate your campaign management, simply click "Launch Autron!"
Or Manual Setup
Click the 'Global' tab to set a goal that will apply to all your managed ASINs.
Select 'Maximize Sales' from the Objective menu to focus on revenue growth.
Set your initial Target ACoS percentage close to your historical average. This is essential for a smooth transition into optimized performance.
Consider enabling Turbo Mode if you're launching a new product.
Click "Launch Autron!" to activate your campaign management.
💡 Tips:
Begin with Maximize Sales: Most sellers and brands find success starting with a 'Maximize Sales' objective paired with a target ACoS. This aligns your campaigns with revenue growth.
Set a Realistic ACoS Target: Start with an ACoS target that mirrors your historical average. Gradually adjust this number down to your ideal target over the first 60 days, allowing Autron to optimize performance smoothly without abrupt changes.
Remember, unless you specify custom goals for individual products, this global goal will guide the management of all your ASINs under Autron.
What to Expect Next:
After launching Autron, the system may take a few hours to a full day of training and optimization before campaigns begin to show in the Amazon Advertising console. There's no need to manually adjust these campaigns; Autron is designed to manage everything, allowing you to focus on other areas of your business.
By setting your global goal, you're not just configuring Autron; you're setting the stage for a sophisticated, AI-driven approach to Amazon advertising that's tailored to your business's unique needs.