The Autron Dashboard is your command center for managing and optimizing your Amazon PPC campaigns. Here's an overview of each main page and how to utilize their functionalities:
Dashboard Overview
The main Dashboard page offers a high-level view of your key performance metrics, such as attributed sales, advertising cost of sale (ACoS), cost per click (CPC), and conversion rate. You can easily track performance over time with trend lines, helping you monitor the success of your advertising efforts at a glance.
ℹ️ Note: To better grasp directional trends, the dashboard defaults to displaying a 30-day rolling average for each metric. You can alter this view to a 7-day average or daily metrics by using the Filter option and selecting Chart Interval.
Goals
On the Goals page, Autron offers the flexibility to define your advertising objectives at both a global account level and at a more granular level for each individual ASIN. This allows Autron's Ad Engine to align with your broader business objectives as well as cater to the unique goals of specific products. Whether you aim to maximize sales across your account or focus on profitability for select items, the Goals page is where you can set these targets and let Autron's AI drive the campaign performance to meet your desired outcomes.
💡 Tips:
Begin with Maximize Sales: Most sellers and brands find success starting with a 'Maximize Sales' objective paired with a target ACoS. This aligns your campaigns with revenue growth.
Set a Realistic ACoS Target: Start with an ACoS target that mirrors your historical average. Gradually adjust this number down to your ideal target over the first 60 days, allowing Autron to optimize performance smoothly without abrupt changes.
Insights
The Insights page provides comprehensive analytics to strategize your Amazon business with data-driven insights. It covers sales and traffic, profitability, advertising effectiveness, search term performance, and customer behaviors, giving you a deep dive into various aspects of your Amazon presence.
Creatives
The Creatives page allows you to upload and manage the visual and video assets used in your Sponsored Brands and Sponsored Display campaigns. Here, you can ensure your branding is consistent and engaging across all advertisements.
Products
In the Products section of Autron, you can manage your Amazon products and input critical data that enables Autron to tailor its optimization strategies. By entering product costs, Autron gains insight into your margins and profitability, allowing for more precise goal-oriented optimization. Additionally, seeding Autron with advertising targets can accelerate the platform's learning phase and encourage exploration of specific keywords and product targets, potentially enhancing campaign performance from the outset.
Account and Billing Settings
The Account Settings section is your centralized hub for managing your Autron profile, billing information, and Amazon Seller account connections. It is crucial for keeping your details current and operations running smoothly.
Profile Management: Update your personal information to ensure that all communications and account details are accurate.
Billing Management: On the Billing page, oversee your Autron subscription plan and billing history. Monitor your active plan, view upcoming invoices, and track payments to maintain control over your expenses.
Amazon Seller Account Management: In the Amazon Settings, manage the Amazon Seller accounts linked to Autron. Adjusting these settings is vital for a seamless integration between your Amazon operations and Autron's advanced features.
Autron's dashboard is designed for clarity and control over your Amazon advertising. Utilize its comprehensive suite to streamline your strategy, ensuring a focused approach for success. Keep your campaigns and business objectives aligned for optimal results.