The Autron AI Agent can calculate your real profit margins — but it needs to know your costs first. Once you've entered your cost of goods, the agent can give you a complete picture of your product economics, including Amazon fees, ad spend, and net profit.
Why set up product costs?
Without cost data, the agent can tell you your revenue, ad spend, and efficiency metrics — but it can't tell you whether you're actually making money.
Once costs are set up, you unlock:
Profit per product — see which products are truly profitable after all costs
Profit breakdown — a full waterfall from revenue through to net profit: revenue → ad spend → Amazon fees → cost of goods → profit
Per-unit economics — understand your selling price, fees, costs, and margin on a per-unit basis
Maximize Profit goals — the agent can optimize your advertising for profitability rather than just sales volume
What costs can you set?
For each product, you can provide three cost components (all per unit):
Cost type | What to include |
Cost of goods (COGS) | Manufacturing or purchase cost per unit |
Shipping cost | Inbound shipping, freight, or logistics cost per unit |
Miscellaneous cost | Any other per-unit cost (packaging, inspection, prep, etc.) |
Tip: You don't need to enter all three — even just the COGS gives the agent enough to calculate a useful profit estimate.
Setting costs through the agent
You can set or update costs for individual products through conversation:
"Set the COGS for my garlic press to $3.20"
"Update shipping cost for my knee sleeves to $1.50 per unit"
"Set costs for B07ABC1234: COGS $4.00, shipping $1.20, misc $0.30"
For updating many products at once, the agent can generate a CSV template that you fill in and import through the Autron dashboard.
Viewing profitability
Once costs are in place, ask about profitability:
"What's my profit margin on each product?"
"Show me the profit breakdown for my garlic press"
"Which products are the most profitable?"
"Am I making money after ad spend and Amazon fees?"
The agent will show you a breakdown that includes:
Revenue (selling price × units sold)
Ad spend
Amazon fees (referral fee, FBA fees, etc.)
Cost of goods
Net profit and profit margin
Note: If you haven't entered costs for all your products, the agent will let you know. Profit figures for products without COGS will be overstated since the cost of goods won't be deducted.
Using profitability data with goals
Once your costs are set up, you can use the Maximize Profit goal objective. Instead of targeting an ACoS or TACoS percentage, Autron will automatically optimize your bids to maximize actual profit margin.
"Switch my garlic press to maximize profit"
"Set all my products to maximize profit"
This is especially useful for products where your margins are tight and you need every unit sold to be profitable.