Skip to main content

Manage Your Advertising Goals

Create, update, and control your Autron advertising goals through the AI Agent. Set ACoS or TACoS targets, switch between Maximize Sales and Maximize Profit, enable Turbo Mode, and pause or resume advertising — all through conversation.

Written by Julian Timings

The Autron AI Agent can manage your advertising goals — the same ones you'd normally set in the Autron dashboard. Create goals, change strategies, enable Turbo Mode, or pause Autron on specific products, all through conversation.

The agent always confirms goal changes in chat first. It shows you exactly what it plans to do, waits for your "yes" or "confirmed", and only then applies the change. Direct Amazon Ads changes (campaigns, bids, targets) use a different flow — see Confirmations and safety.

How goals work in Autron

Goals tell Autron how to manage your advertising. There are two levels:

Global goal — applies to all your products by default. This is the master switch for your account.

Product goals — override the global goal for a specific product. Useful when you want different strategies for different ASINs.

Objectives and strategies

Every goal has an objective:

Maximize Sales — grow revenue while staying within an efficiency target. You choose a strategy:

  • Max ACoS — set a target Advertising Cost of Sales (e.g., 25%). Autron optimizes bids to keep your ACoS at or below this target.

  • Max TACoS — set a target Total Advertising Cost of Sales (e.g., 10%). TACoS includes your organic sales in the calculation, giving a broader view of ad efficiency.

Maximize Profit — Autron focuses on profitability rather than sales volume. No target percentage is needed — Autron automatically optimizes for the best margin.

Not sure which to pick? Most sellers start with Maximize Sales with a Max ACoS target. If you've set up your product costs, Maximize Profit can be a powerful option.

What you can do

Create a goal

  • "Create a 25% ACoS goal for my garlic press"

  • "Set a 10% TACoS target for B07ABC1234"

  • "Set my new product to maximize profit"

No accidental duplicates. Before creating a product goal, the agent checks whether one already exists for that ASIN. If it does, it offers to update the existing goal instead of stacking a duplicate.

Update an existing goal

  • "Lower my ACoS target to 20%"

  • "Switch my garlic press from ACoS to TACoS targeting"

  • "Change my global goal to maximize profit"

Enable or disable Autron

  • "Pause Autron on B07ABC1234 and B07XYZ5678 while they're out of stock"

  • "Disable Autron for my knee sleeves"

  • "Re-enable Autron on all products"

Important: Disabling your global goal pauses Autron across your entire account, regardless of individual product goal settings.

Turn Turbo Mode on or off

Turbo Mode tells Autron to bid more aggressively — useful for product launches or when you need a visibility boost.

  • "Enable Turbo Mode for my new product"

  • "Turn off Turbo Mode for everything"

Check what Autron is doing

  • "What are my current goals?"

  • "Is Autron managing my garlic press?"

  • "Which products have custom goals?"

When you ask "is Autron running on my X?", the agent checks both your global goal and any product‑level override and tells you which level is paused. A disabled product goal will override an enabled global goal for that one ASIN.

The confirmation flow

When you ask the agent to create or change a goal, it follows a two‑step process:

  1. Preview — the agent shows you exactly what it will do (e.g., "I'll create a Maximize Sales goal with a 25% ACoS target for your garlic press")

  2. Confirm — you reply "yes" or "confirmed", and the agent applies it

If you reply with anything else, the agent waits — it won't change a goal without that explicit "yes". This is different from the inline Approve / Deny card used for direct Amazon Ads changes.

Did this answer your question?