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Analyze Your Advertising Performance

Use the Autron AI Agent to check sales, ad spend, ACoS, TACoS, and more — across your entire account or for individual products. Compare time periods, spot trends, and drill into the numbers that matter.

Written by Julian Timings

The Autron AI Agent gives you instant access to your advertising performance data. Instead of navigating reports, just ask a question and get a clear, concise answer — and a chart if you want one.


What metrics are available?

You can ask about any of the following:

Revenue

  • Total sales

  • Ad sales (revenue from advertising)

  • Organic sales (revenue without ads)

Advertising efficiency

  • ACoS (Advertising Cost of Sales)

  • TACoS (Total Advertising Cost of Sales)

  • ROAS (Return on Ad Spend)

Ad activity

  • Ad spend

  • Clicks and impressions

  • Active campaigns, ad groups, and targets

Waste analysis

  • Wasted ad spend (spend on targets with no sales)

  • Number of bleeding targets

Drivers come along for free. When you ask about a composite metric, the agent automatically pulls its drivers too. Ask "what's my TACoS?" and you'll also see ad spend, total sales, and ad sales — so you can see what's moving the metric, not just the headline number.


Account, product, or variation family

You can view metrics at three levels:

Account level — a summary across all your products. Great for a quick health check.

  • "How are my ads performing?"

  • "What's my total ad spend this month?"

Product (ASIN) level — drill into a specific child product by name or ASIN.

  • "How is my garlic press doing?"

  • "Show me the performance for B07ABC1234"

Parent ASIN / variation family — roll up a whole product family (all sizes, colors, packs) into one view.

  • "How is my knee sleeves variation family doing?"

  • "Show me the parent of B07ABC1234"

Tip: You don't need to know ASINs — just use the product name and the agent will find it for you.


Time ranges

You can ask about performance over different periods:

  • Last 7 days — recent snapshot

  • Last 30 days — the default if you don't specify

  • Last 90 days — longer-term trends

  • Last month — the previous full calendar month

  • Last quarter — the previous full calendar quarter

Just mention the time frame naturally:

  • "How did my ads do last month?"

  • "What's my 90-day ACoS trend?"

"This month" / "month‑to‑date" isn't a built‑in range. If you ask, the agent uses last 30 days as the closest approximation and tells you so.


Compare time periods

Ask the agent to compare your current performance against a previous period. It will show the change in both absolute and percentage terms.

  • "Compare my last 30 days to the period before"

  • "How does this month compare to last month?"

  • "Is my ACoS improving or getting worse?"

This is a fast way to spot whether things are trending in the right direction.


See it as a chart

If a number isn't enough, ask for a visual. The agent renders an interactive metrics dashboard inline — metric cards, line, bar, and pie charts — for the same scope and time range.

  • "Show me a dashboard for the last 90 days"

  • "Now show that as a chart"


Example prompts

Here are some things you can ask:

What you want

What to ask

Quick health check

"How are my ads performing?"

Specific metric

"What's my ACoS for the last 30 days?"

Product deep dive

"Break down the performance of my knee sleeves"

Variation family

"Show me the parent ASIN performance for my garlic press"

Trend analysis

"Compare my last 7 days to the previous 7"

Waste audit

"How much am I wasting on ads with no sales?"

Bleeders

"How many bleeding targets do I have?"

Active footprint

"How many active campaigns and targets do I have?"

Top performers

"Which products have the best ROAS?"

Visual

"Render a dashboard for the last 90 days"


Tips for better results

  • Be specific when you can — "What's my ACoS for the last 7 days?" will get you a faster, more focused answer than "Tell me everything about my ads"

  • Ask follow-up questions — after seeing your account summary, ask the agent to drill into a specific product or metric

  • Request comparisons — period-over-period comparisons are one of the most useful ways to use the agent

  • Switch to a chart for trend questions — "show that as a chart" turns a paragraph into a clear visual when you're tracking something over time

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