It’s Not a Mistake—It’s Smart Strategy
If you’re seeing Autron run ads targeting your own brand name or product ASINs, that’s intentional—and it’s actually a key part of how Autron boosts your performance overall.
Here’s why:
1. Boosting Overall Performance with High-ROAS Campaigns
Branded terms (e.g., your own brand or ASINs) typically convert at a much higher rate. These campaigns:
Deliver strong ROAS
Stabilize your account’s overall performance
Help Autron reinvest more confidently in non-branded keyword growth
2. Defending Your Brand From Competitors
Your competitors are likely bidding on your brand terms. If you don’t show up, they will.
Running branded campaigns helps you:
Secure top placement for your brand and product searches
Prevent revenue leakage to competing sellers
Maintain control of your brand’s visibility on Amazon
3. Fueling Growth Through Smarter Budget Allocation
Since branded keywords perform efficiently, they free up resources.
Autron uses this performance “buffer” to:
Test non-branded and competitor keywords more aggressively
Expand your reach to new audiences without tanking your ACoS
Increase competitiveness in broader auctions
4. Supporting the Full Buyer Journey
Autron builds campaigns for every stage of the customer journey—from discovery to decision.
Excluding branded terms would mean:
Missing brand-loyal buyers who are already ready to convert
Leaving gaps in your strategy that hurt overall performance
Slowing down the learning process for what works best
Can I Turn Branded Targeting Off?
Branded campaigns are a core part of Autron’s optimization logic. While we don’t recommend turning them off, we’re always open to hearing your preferences—just reach out to our team, and we’ll work with you to adjust if needed.