Autron’s Campaign Philosophy
When you turn on Autron, it doesn’t just launch a few broad campaigns—it builds a highly structured, per-keyword system designed for rapid learning and long-term efficiency.
One exact-match campaign per keyword.
Separate campaigns for branded, competitor, generic and ASIN targets.
Dedicated grouping means Autron can test bids faster, optimize precisely, and avoid “cross-pollination” between keywords.
How Campaigns Are Created
Once you set your goals (maximize sales or profit, with a fixed ACoS/TACoS cap), here’s what happens:
Account & Subscription Check
Autron first confirms you have an active Amazon portfolio and Pro subscription, and that your account data is fresh. No surprises, no duplicate campaigns.
Data Gathering
It pulls in everything from recent keyword performance to video assets you’ve uploaded and weekly placement reports. This information drives every decision.
Mass Campaign Generation
Instead of juggling dozens of keywords in one bucket, Autron spins up hundreds or even thousands of micro-campaigns. Each one tests a single keyword or target audience.
Continuous Learning
As performance data pours in—impressions, clicks, sales, cost, ACoS—Autron automatically:
Raises bids on high-performers
Scales back or pauses underperformers
Injects new targets and negative keywords to keep waste low
Video & Creative Management
If you’ve uploaded video assets, Autron finds eligible placements, formats requests, and uploads them—all without you having to manually craft anything behind the scenes.
Understanding Budgets in Autron
Traditional daily campaign budgets don’t apply here. Instead:
Every campaign gets a generous “test cap” (e.g. $100) so you never miss a learning opportunity.
Actual spend stays well below cap—Autron prioritizes hitting your ACoS/TACoS targets, not spending a fixed amount.
To truly limit total spend, set an account-wide Daily Budget Cap in Amazon Advertising.
Advanced Bid Adjustments
Autron fine-tunes bids throughout the day based on:
Time-of-day curves (higher bids when your shoppers are most active)
Historical “optimal” bid benchmarks
Placement efficiency (e.g. Top-of-Search vs. Detail-Page)
Automated “incremental” boosts for your turbo-mode ASINs
All this runs on a chosen cadence—every 30 minutes, hourly, or at custom intervals.
Smart Negative-Keyword Management
To prevent wasted clicks, Autron:
Identifies conflicting negatives vs. your positive keywords
Archives stale negatives and creates new ones based on your latest search-term reports
Combines data feeds with live Amazon API data to keep negatives razor-sharp
Why Branded Keywords Matter
Autron includes your own brand name and ASINs to:
Defend against competitors
Strengthen overall campaign learning
Support expansion into generic or cross-ASIN targets
Learn more in our article on Why Autron Targets Your Brand/ASINs.
Reporting, Events & Alerts
Behind the scenes, Autron is tracking:
Data-Freshness Flags so we know when each module last ran
Success Notifications for new campaigns, bid pushes or negative updates
Error Alerts if something like a token expiry or API hiccup occurs
We send all this data to our analytics platform so we can see exactly how many bids or targets were updated.
Can I Manually Tweak Things?
Budgets, structure and bidding logic are fully managed by Autron. Manual overrides are discouraged, as they can disrupt the system’s learning loops. But if you need a custom strategy adjustment, our support team is always ready to collaborate.
Need help or have questions?
Drop us a line in the Help Centre. We’ll walk you through any part of the setup, performance insights, or account-wide limits.
Autron’s goal is simple: automate, optimize, and scale your Amazon ads—so you never miss a sale.