When you first start using Autron, it’s natural to expect instant improvements—but the initial phase is actually designed for exploration and learning. During your first 30 days, Autron’s system aggressively tests and refines your advertising strategy to uncover the most effective path forward. Here’s what that means for your performance and what you can do to support the process.
Why ACoS Might Be Higher at First
Autron’s goal is to maximize your performance over time, but it begins with testing. In the first month, the platform runs a large number of exact match campaigns to explore keyword opportunities, assess market demand, and understand customer behavior patterns.
Autron creates thousands of campaigns with exact match targeting to identify what truly converts.
These early tests are more aggressive and may push ACoS higher than your ideal target—but they’re crucial for long-term gains.
Think of this phase as casting a wide net: we intentionally test and learn to find winning patterns, not just settle for safe bets.
How Long the Learning Period Lasts
While some improvements can be seen within the first few weeks, full optimization usually takes 30–60 days depending on your product volume, goal types, and historical data.
On average, initial ACoS may exceed your target by about 10%.
This higher spend is part of Autron’s intentional strategy to build momentum and capture more market share.
As the system learns, it gradually aligns performance to your goals, whether that’s sales volume, ACoS efficiency, or profitability.
What You Can Do to Help
To set your Autron journey up for success from the start, here are a few simple ways you can support the system’s learning phase:
Start with a realistic ACoS target:
We recommend setting an initial ACoS that reflects your recent historical average. This gives Autron more breathing room to test, learn, and scale performance without cutting off valuable opportunities too early. Once results stabilize, you can gradually adjust this down toward your ideal target.
Use ‘Maximize Sales’ as your first goal:
Many sellers see the best early results when pairing a Maximize Sales objective with a realistic ACoS. This helps the system aggressively capture early wins while keeping efficiency in check.
Be patient in the first 30–60 days:
The learning period is essential for building a strong foundation. Short-term volatility can lead to stronger long-term results as Autron uncovers the best-performing keywords, targets, and bid levels.
What Comes After the First Month
Once Autron has gathered enough data, you’ll begin to see:
More stable performance with refined targeting and bidding strategies
A gradual return to—or improvement beyond—your target ACoS
Smarter budget allocation as Autron learns which campaigns drive the most meaningful results
Still Have Questions?
If you’re ever unsure about your performance or want help reviewing your goals, feel free to reach out to the team anytime. We’re happy to walk you through your current results and discuss how to refine your strategy.