Autron Dashboard: Feature Overview at a Glance

The Autron dashboard is your command center for understanding performance, optimizing strategy, and managing the key elements of your Amazon advertising in one place. This guide gives a high-level overview of each section and what you can control within it.

The Dashboard page provides a real-time snapshot of your Amazon business performance, helping you keep track of essential advertising KPIs like attributed sales, ACoS (advertising cost of sale), and conversion rates. These are displayed in a clear, visual layout using your Metabase data, and the report can be exported as a PDF for sharing or deeper offline analysis.

By default, the metrics are displayed using a 90-day rolling average to help you focus on broader directional trends. You can also customize this view using the Data Filter—choose to display a daily breakdown or a 7-day average depending on your preferences.

The Insights page provides detailed, data-rich views to guide your advertising and business decisions. It includes sections for sales and traffic, profitability, ad effectiveness, customer behavior, and keyword performance. You’ll also find tools for benchmarking against your category and the option to build Custom Dashboards.

If you’re looking for tailored insights or more complex reporting, our team can help you design a custom dashboard that fits your needs. Reach out to us directly for more information and pricing.

Your advertising strategy starts here. On the Goals page, you can define objectives at both the global level and for individual products. Whether your focus is maximizing sales or profitability, you can customize the strategy by setting ACoS or TACoS targets accordingly.

You can also activate Turbo Mode here to accelerate performance for new or strategic products. For sellers managing a large catalog, bulk editing tools are available to help you streamline goal-setting by filtering products by status, strategy type, or objective.

The Creatives page is where you upload and manage all visual assets used in Sponsored Brands and Sponsored Display campaigns. This includes images, logos, and videos that help keep your brand experience consistent and engaging.

In the Products section, you can view and manage your ASINs, define product costs to help Autron understand margins, and suggest advertising targets like keywords or competitor ASINs. These inputs accelerate Autron’s learning and targeting precision.

The Ad Targeting sub-section allows you to seed the platform with your preferred keywords and exclude irrelevant terms using negative keywords. This ensures your campaigns focus only on the most relevant traffic.

Autron automates the “Request a Review” process on your behalf, in full compliance with Amazon’s policies. This helps you generate more product reviews without needing to manually send requests through Seller Central.

Autron supports compliance with the EU’s General Product Safety Regulations (GPSR) through automated documentation management. Here, you can upload required compliance files, assign them to specific products, and monitor whether Amazon has accepted each submission.

To unlock this feature, please contact our team for activation and pricing.

This section allows you to manage everything related to your Autron account, including:

Check out Autron’s integration partners and collaborations. This section will highlight tools and service providers that work alongside Autron to enhance your business growth.

Interested in earning from referrals? The Earn page gives you access to Autron’s Affiliate Program. Share your unique referral link and receive 25% recurring commission for up to 24 months per signup—ideal for consultants, creators, or partner agencies.

If you’re ever unsure where to start, remember: the Dashboard gives you a snapshot of everything, the Goals page defines your direction, and the Insights page tells you how you’re doing. These three are the most commonly used by sellers to keep performance aligned and continuously improve their strategy.