If you notice that Autron is advertising ASINs you didn’t explicitly set as product goals, don’t worry — this is expected behavior and part of Autron’s brand-focused strategy.
These ASINs are not being advertised at random. They’re included as part of strategic brand protection and upselling efforts, which are designed to enhance your overall performance within your own catalog.
Why Does This Happen?
Autron’s system sometimes includes additional ASINs from your catalog to:
Cross-sell or upsell related products within the same brand or product family
Protect those listings from competitor ads or product placements
Maintain visibility and dominance across your brand’s retail shelf
These campaigns are designed to stay within your brand sphere. That means they don’t spend on broad keywords or target unrelated audiences — they’re highly focused and strategic.
Does This Impact My Spend?
These campaigns typically carry very low spend and are optimized to be cost-efficient. In most cases, they:
Do not interfere with your main product goals
Generate supportive sales across your catalog
Help your brand grow sustainably
What Should I Do?
We recommend keeping these campaigns enabled. They’re part of how Autron drives long-term brand performance — even beyond individual ASIN results.
If you have specific concerns about a product being included, feel free to reach out to us and we can review the setup with you.