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What Is the PPC Audit and How Can It Help Me?

Uncover hidden inefficiencies in your Amazon ad strategy — for free. Whether you’re managing ads yourself or using an agency, Autron’s PPC Audit reveals missed opportunities, wasted spend, and what’s holding your campaigns back.

Written by May
Updated over 3 weeks ago

1. What Is the Autron PPC Audit?

The Autron PPC Audit is a free, self-serve analysis tool that provides Amazon sellers with a transparent and actionable report on how their current advertising strategy is performing.

Whether you're managing your ads manually or working with an agency, this tool is designed to:

  • Highlight wasted ad spend

  • Identify missed keyword or targeting opportunities

  • Reveal underperforming campaigns

  • Show what your current setup might be overlooking

It’s 100% secure, read-only, and designed to help you make smarter ad decisions.

2. What Does the Audit Include?

Your audit report will uncover:

  • Top-performing vs. underperforming keywords

  • Overlapping or duplicate search terms

  • Campaigns that are spending but not converting

  • Missing branded terms or gaps in ASIN targeting

  • Optimization areas that your agency (if any) may have missed

This report gives you a clear picture of what’s working, what’s not, and where you can improve.

3. How Do I Get My PPC Audit?

Getting your audit is simple and fast. Here’s how:

Navigation Tip: Go to https://app.autron.ai/ppc-audit

Then follow these 3 steps:

Step 1: Confirm Your Company Info

  • Enter your name, email address, and Amazon store name.

Step 2: Connect Your Amazon Advertising Account

  • You’ll be prompted to log in via Amazon securely.

  • Autron uses read-only access to review your ad performance. Your data remains safe and private.

Step 3: Report Generation

  • Autron generates your PPC audit in the background.

  • You’ll receive an email notification when the report is ready.

No need to stay on the page — we’ll handle the rest.

💡 Tips: The audit report will expire 30 days after you receive the email. Make sure to download or review it before then.

4. What Happens After I Get the Report?

Once you receive your audit, you’ll be able to:

  • View key optimization insights

  • Download a PDF or spreadsheet version

  • Schedule a call with our team if you’d like help interpreting the results

There’s no pressure to sign up — the audit is a completely free, standalone tool.

5. Who Is This For?

This PPC audit is ideal for:

  • Amazon sellers unsure about how well their ads are performing

  • Sellers working with an agency and wondering if they’re truly getting results

  • Brands preparing for new product launches or peak season

  • Anyone curious about Autron’s capabilities before signing up

6. Didn't Receive the Report or Something Looks Off?

If something seems wrong, try the following:

  • Double-check that you completed all 3 steps (especially Step 2: Amazon login)

  • Make sure your email address was correct

  • Check your spam or promotions folder for the report

  • Wait up to 24 hours.

💡 Tips: If needed, contact our team at [email protected] for help.

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