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What Is the PPC Audit and How Can It Help Me?

Uncover hidden inefficiencies in your Amazon ad strategy — for free. Whether you’re managing ads yourself or using an agency, Autron’s PPC Audit reveals missed opportunities, wasted spend, and what’s holding your campaigns back.

May avatar
Written by May
Updated this week

1. What Is the Autron PPC Audit?

The Autron PPC Audit is a free, self-serve analysis tool that provides Amazon sellers with a transparent and actionable report on how their current advertising strategy is performing.

Whether you're managing your ads manually or working with an agency, this tool is designed to:

  • Highlight wasted ad spend

  • Identify missed keyword or targeting opportunities

  • Reveal underperforming campaigns

  • Show what your current setup might be overlooking

It’s 100% secure, read-only, and designed to help you make smarter ad decisions.

2. What Does the Audit Include?

Your audit report will uncover:

  • Top-performing vs. underperforming keywords

  • Overlapping or duplicate search terms

  • Campaigns that are spending but not converting

  • Missing branded terms or gaps in ASIN targeting

  • Optimization areas that your agency (if any) may have missed

This report gives you a clear picture of what’s working, what’s not, and where you can improve.

3. How Do I Get My PPC Audit?

Getting your audit is simple and fast. Here’s how:

Navigation Tip: Go to https://app.autron.ai/ppc-audit

Then follow these 3 steps:

Step 1: Confirm Your Company Info

  • Enter your name, email address, and Amazon store name.

Step 2: Connect Your Amazon Advertising Account

  • You’ll be prompted to log in via Amazon securely.

  • Autron uses read-only access to review your ad performance. Your data remains safe and private.

Step 3: Report Generation

  • Autron generates your PPC audit in the background.

  • You’ll receive an email notification when the report is ready.

No need to stay on the page — we’ll handle the rest.

💡 Tips: The audit report will expire 30 days after you receive the email. Make sure to download or review it before then.

4. What Happens After I Get the Report?

Once you receive your audit, you’ll be able to:

  • View key optimization insights

  • Download a PDF or spreadsheet version

  • Schedule a call with our team if you’d like help interpreting the results

There’s no pressure to sign up — the audit is a completely free, standalone tool.

5. Who Is This For?

This PPC audit is ideal for:

  • Amazon sellers unsure about how well their ads are performing

  • Sellers working with an agency and wondering if they’re truly getting results

  • Brands preparing for new product launches or peak season

  • Anyone curious about Autron’s capabilities before signing up

6. Didn't Receive the Report or Something Looks Off?

If something seems wrong, try the following:

  • Double-check that you completed all 3 steps (especially Step 2: Amazon login)

  • Make sure your email address was correct

  • Check your spam or promotions folder for the report

  • Wait up to 24 hours.

💡 Tips: If needed, contact our team at [email protected] for help.

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