Not sure if your Amazon ads are performing as well as they could? Whether you're managing campaigns yourself or paying an agency, Autron's free PPC Audit gives you an honest, data-driven look at what's working, what's wasting money, and where you're leaving sales on the table.
No Autron account required. No cost. No changes to your campaigns.
What the Audit Covers
The audit connects to your Amazon Advertising account (read-only) and generates an interactive report with five sections:
Overview — Return on Investment
Your headline numbers: Ad Sales, Spend, and ACoS at a glance, plus weekly trends for Ad Sales vs ACoS and CPC over time. This shows whether your ad spend is translating into revenue efficiently.
Overview — Funnel Performance
Tracks the full journey from ad impression to purchase: Impressions, Clicks, CTR, Conversion Rate, and Ad Orders. Includes benchmark guidance — for example, aiming for a CTR of at least 2% and a conversion rate between 10-20%. Also provides actionable tips on improving CTR (product titles, images, descriptions) and conversion rate (pricing, reviews, A+ content).
Account Structure & Activity
A snapshot of how your advertising account is organized: Active Campaigns, Active Ad Groups, Active Keywords & Product Targets, and Active ASINs. Highlights whether your account structure is healthy or if there are signs of underutilization. Also breaks down your sales drivers:
Ad Sales by Campaign Type — Are Sponsored Products driving most revenue (as expected), or is spend skewed toward less efficient campaign types?
Ad Sales by Keyword Match Type — Is spend concentrated on Exact match (targeted) or leaking through Broad/Phrase match?
Ad Sales by Product Target Type — Are you targeting individual ASINs (precise) or broad categories (less efficient)?
Account — Bleeders
This is where the audit earns its keep. "Bleeders" are keywords and targets that are still spending but have never produced a sale. The report shows:
Bleeder Count — How many targets are spending with zero orders. A high count usually means targets were never cleaned up after testing.
Bleeder Ad Spend — The total lifetime spend on those zero-order targets. This is money going to dead weight.
Top 5 Bleeding Targets — The specific keywords or targets responsible for the most waste. Pausing just these can immediately cut spend with no downside.
Product Analysis
Breaks down performance at the ASIN level: which products are driving ad sales, which are consuming the most spend, and how efficient each ASIN is (by ACoS). Helps you spot products where ad spend is high but returns are low — and vice versa.
You can also explore Search Terms and Benchmarks tabs for keyword-level data and category comparisons.
Who Is This For?
Self-managing sellers who want a professional-grade analysis of their ad performance without hiring a consultant.
Sellers with an agency who want an independent, unbiased view of whether their agency is actually delivering results — the Bleeders section is especially revealing.
Brands preparing for peak season who want to identify and fix inefficiencies before ramping up spend.
Anyone curious about Autron who wants to see the quality of analysis before committing.
How to Get Your Free Audit
The whole process takes about 2 minutes. Head to app.autron.ai/ppc-audit and follow these steps:
Step 1: Fill in your details
Enter your name, business email, company name, marketplace, monthly ad budget range, and product category. This helps us tailor the analysis to your business.
Step 2: Connect your Amazon Advertising account
You'll be redirected to Amazon to authorize read-only access to your advertising data. Autron does not make any changes to your campaigns — it only reads performance data to generate the report.
Step 3: Wait for your report
Autron syncs your data and builds your audit dashboard. You'll receive an email when it's ready — typically within 24 hours.
Note: Your audit report link expires after 30 days. Make sure to review it before then.
What Happens After?
Once your report is ready, you'll get an email with a direct link to your interactive audit dashboard. You can explore the data, filter by different time periods, and dig into each section to see exactly where your campaigns have room to improve.
There's no obligation to sign up for Autron. The audit is a completely free, standalone tool. If you do want to see what Autron can do with the insights it found, you can create a free account and let the AI take over from there.
Is My Data Safe?
Read-only access — Autron cannot modify, pause, or create any campaigns in your account.
Secure OAuth — Authorization uses Amazon's official OAuth flow with PKCE for enhanced security.
No credentials stored — Your Amazon login details are never shared with or stored by Autron.
Didn't Receive Your Report?
If your report hasn't arrived:
Make sure you completed both steps (form + Amazon authorization).
Check your spam or promotions folder.
Allow up to 24 hours for the report to generate.
Still need help? Reach out to us at [email protected] or via the chat widget.